Upon the fallout of Anthony Joshua’s victory over Carlos Takam, the message from Eddie Hearn was very clear that he wanted to create and promote possibly the biggest British boxing match of all time “I want to see Tyson Fury come out of retirement and I can help him do that! I believe I can work with Tyson Fury and get him in a position for an Anthony Joshua fight. We need Tyson Fury in the mix!” Hearn said to IFL TV, immediately after Joshua’s victory over Takam.
As Eddie Hearn needs Sky Sports to make it happen, the evidence is very obvious that Sky Sports are already working on promoting the British Heavyweight blockbuster. As weeks past, articles in the Boxing section on skysports.com featuring some news about “The Gypsy King” had dramatically increased in weeks previous. Among the articles was even an exclusive with the chairman of The BBBofC Robert Smith regarding getting the UKAD hearing concluded. “We are ready to go, UKAD are ready to go on our behalf, and the independent panel are waiting for a confirmed date.” Smith told skysports.com recently. This, combined with multiple articles centred around the Anthony Joshua fight, you can see the Sky Sports/Eddie Hearn hype machine is investing it’s resources into Tyson Fury in the hope of hosting the biggest Boxing match of all time.
It was in Monaco two weeks ago that we saw Sky Sports and Eddie Hearn start to smother the topic of Anthony Joshua v Tyson Fury even more. The Gypsy King was in Monaco to support fellow Heavyweight and friend Dereck Chisora in his upcoming European title fight with Agit Kabayel. The fight taking place on Eddie Hearn’s show live on SkySports, SkySports pounced on the opportunity to propel the narrative of Anthony Joshua Vs Tyson Fury. SkySports conducted an exclusive interview with The Gypsy King titled; Tyson Fury excited by potential fight with Anthony Joshua at Wembley next summer, with Tyson Fury saying “I’m just so happy and excited to potentially be a part of one of the biggest fights in British boxing history.”
The publicity for Tyson Fury from Sky Sports had been plentiful and was leaning towards a more positive angle regarding Fury’s return. Stories titled; Joshua: “Hearn talking to Fury” and Hearn and Joshua want to “Help Fury” were just two of many articles about The Gypsy King. During the televised fight between Scott Quigg and Oleg Yefimovych, Head of Sky Sports Boxing; Adam Smith continued the positive narrative surrounding Tyson Fury. “He seems really purposeful about trying to make the comeback work, Tyson Fury. WATCH THIS SPACE!” This week the coverage has continued with Tyson Fury headlines as Sky Sports starting eyeing up Fury’s comeback opponent with an exclusive with Shannon Briggs.
Eddie Hearn’s rhetoric has been aggressive and targeted in the pursuit of pitting his prize asset against Tyson Fury in a recording breaking fight “I think it’s pretty obvious what we all want to do, what everybody wants to do! He wants to fight Anthony Joshua, Anthony Joshua want to fight Tyson Fury and I’m the ma who can make that happen!” Hearn told IFL TV last week. Along with other statements such as “I can make it happen!” and “Please get back soon Tyson Fury!” it’s abundantly clear Hearn’s intentions and deep to desire to create such a potentially a record smashing mega fight, on Sky Sports pay-per-view.
If history tells us anything it’s that Sky Sports have long been admirers of The Gypsy King, having paid good money to air Klitschko VS Fury in 2015 on pay-per-view. Adam Smith told IFL TV ahead of Joshua Vs Takam “We need Tyson Fury back!” and with the power and lure of Sky Sports Box Office it seems if Frank Warren isn’t considering promoting Tyson Fury in his comeback. Frank Warren, who can be largely credited of creating Fury’s route to Wladimir Klitschko via the WBO, lost out on the TV rights to air the Heavyweight World title fight to Sky Sports. Although Warren has been supportive to Fury during his on-going saga with UKAD, he has not mentioned promoting any such fights with Tyson Fury to any real degree.
Recent footage has emerged of a buoyant Tyson Fury in the gym doing some pad work. Despite being well over weight his hand speed and hand movement appeared to be at a World class level despite long inactivity. A man that creates such a media frenzy, this could be what Tyson Fury has needed all along in his career, a world level leading media power to assist him to the potential heights as; one of the greatest British fighters of all time.
By Adam Noble-Forcey